Some hardcore fans are so angry about the change from P2P to B2P that they’ve quit ESO for good.
Zenimax Online Studios (ZOS) just can’t win.
Back in 2013 when the company first announced that The Elder Scrolls Online was going to be subscription-based, a lot of gamers were upset. Many couldn’t stand the thought of paying a monthly fee to play the highly anticipated MMORPG. ESO was being developed for next-gen consoles — as well as PC — and console players were especially loathe to pay a subscription plus Xbox Live and PlayStation Network fees.
Despite the controversy, Matt Firor, Game Director, staunchly defended the subscription-based business model. In an August 2013 interview given to GameStar, Firor explained the reasoning for a subscription:
Charging a flat monthly (or subscription) fee means that we will offer players the game we set out to make, and the one that fans want to play. Going with any other model meant that we would have to make sacrifices and changes we weren’t willing to make…
We feel that putting pay gates between the player and content at any point in game ruins that feeling of freedom, and just having one small monthly fee for 100% access to the game fits the IP and the game much better than a system where you have to pay for features and access as you play. The Elder Scrolls Online was designed and developed to be a premium experience: hundreds of hours of gameplay, tons of depth and features, professional customer support – and a commitment to have ongoing content at regular intervals after launch. This type of experience is best paired with a one-time fee per month, as opposed to many smaller payments that would probably add up to more than $14.99/month any way.
Things Changed
That said, ZOS did a 180 on January 21st, announcing that The Elder Scrolls Online would no longer require a subscription. Instead, the game was moving to a “buy to play” business model, where gamers could play for free after having purchased a copy. In order to access future downloadable content, players would either have to purchase DLC separately or pay an optional subscription fee for an ESO Plus membership. The game was being re-branded as The Elder Scrolls Online: Tamriel Unlimited, and players would now be able to purchase costumes, mounts, pets, and other customization/convenience items in what was being dubbed the Crown Store.
Some players are so upset with the change to B2P that they’ve quit.
While the shift from “pay to play” to “buy to play” undoubtedly made some fans happy — especially console players waiting to play ESO on Xbox Ones and PS4s — the news was not well received in the ESO Community at large. The official ESO forums lit up with players expressing shock, disbelief, and sadness. For instance, in one active forum thread titled “How do you feel about the B2P announcement,” a player by the name of Dazin93 states:
Dislike because yet again ZOS lied to the community and clearly doesn’t care what the community wants from the game and has only been manipulating their subscribers for ill gotten profits all along.
Hopefully the developers of some new MMO’s on the horizon will keep their word and ESO will join the ranks of so many other MMO’s; a distant memory.
A few posts later, DigitalCow writes:
That’s it! I’m done, I’m wiping my hands clean on this game! I came into this fantastic game because it wasn’t like any other MMO. Now look at this, a slap to the face and a kick to the shins, there is no difference anymore this a just a plain old MMO. Spending over a hundred dollars for the Imperial Collectors Edition. Pizza and soda ready for this amazing game with early access! I feel in love from that day on this was my MMO an MMO I know I wont be leaving anytime soon. This is just disappointing!
Is this because of those dirty Console peasants! That they have to ruin our game!
#Unsubscribe
Hardcore Fans Quit ESO
Not every post was against the business model change, but the vast majority were.
So why all the hate?
Basically it boils down to a few key issues:
That moving away from P2P will result in an influx of of botters, gold spammers, and trolls,
That ZOS used PC gamers to more-or-less “beta test” ESO for consoles, and that the company can’t be trusted to keep their word,
That because ZOS can’t be trusted to keep their word, B2P will eventually erode into P2W (“pay-to-win”), where casual gamers will be encouraged to purchase buffs, special armor sets, etc. in the Crown Store that will give advantages over and above items that can be found in-game.
In fairness to ZOS, the issues above are based on speculation, and technically the game isn’t turning free-to-play. In a Twitch broadcast shown the same day as the controversial announcement, Matt Fior says:
I think it’s important to say at this time, very important to state at the top, that we’re not actually changing the game to go free-to-play. That the game that you’re playing right now — if you’re a player — we’re not dumbing it down. We’re not incenting players to pay through the cash shop by having a dumbed down version of the game.
Basically, the game that you’re playing today is the game that you’re going to play when it goes buy-to-play.
He further explains that B2P is a much more “standard” model as opposed to P2P.
Still, some players were so incensed over the change and the perceived lack of trustworthiness, that they’ve quit ESO entirely — cancelling their subscriptions and uninstalling the game from their PCs. The exact number of players who quit isn’t known, but the forums have a number of players who either said they’ve either quit or are planning to do so once The Elder Scrolls Online: Tamriel Unlimited goes live on March 17, 2015.
The switch from P2P to B2P has caused quite a stir among current subscribers — subscribers who Matt Firor acknowledged during the Twitch broadcast are the “hardcore fans.” Not all the hardcore fans are against the business model switch mind you (see the forum thread “I don’t get the change to b2p hubub“), but I’m not sure if Matt Firor et al expected this level of vexation and angst among the faithful.
Like many others, I was surprised at the announcement. I knew (or thought I knew) ZOS’s position regarding their P2P business model. During the last year in fact, I found myself put in the position of having to defend the reasons for a subscription-based model in this very blog. Early on, our readers wanted ESO to be free to play, and most likely still do today.
Personally, I like ESO the way it is now, and don’t mind paying the subscription fee. I feel the P2P model helped fill the Community with mature gamers, and provided an environment for ZOS to stop the bots and spammers that once plagued the game shortly after release.
Even though I’d prefer that the business model didn’t change (purely selfish reasons), I appreciate the fact that sub fees are a huge barrier to console gamers and others. I also appreciate that ZOS needs to make money. Lots of money. I don’t begrudge ZOS their profits. B2P may help bring in thousands of new players, and may be just what is needed to keep the game I love going strong now and into the future.
Changing from P2P to B2P may not be as dire as a lot of my fellow hardcore gamers think. B2P may actually be a welcome success — bringing in good gamers (both PC and console) who under the old sub model wouldn’t or couldn’t play. Having to actually buy a copy of the game (and DLC) may provide the barrier needed to keep the botters, spammers, and trolls out of the game.
As long as ZOS doesn’t transition The Elder Scrolls Online to “play to win,” I truly believe the Community and the game itself will be just fine. I sympathize with the anger of my fellow hardcore players, but I believe we need to keep calm and game on. Change is coming, and change may bring danger. True enough, but change may also bring opportunity, and we should never forget that.
That’s my two septims, but how do you feel about this issue? Share your thoughts and opinions in the Speak Your Mind section below.
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Shane Scarbrough
Shane Scarbrough is the founder of the Skyrim Fansite. He's a business owner, video game journalist, and role playing game aficionado. When he's not working he enjoys reading, writing, and playing video games. He's currently on his third playthrough of Skyrim, and is playing as a Templar in The Elder Scrolls Online. You can find Shane on Google+ and FaceBook.
While the move to a new subscription model was disappointing for me, a guild master, at first, after seeing only a couple of our members leave due to it, I have changed my opinions. We have many more members than those who left, who have returned or plan to return to the game due to the change, and are receiving a large batch of new applications to the guild since the announcement. So my take on its impact to the game’s population, from my limited vantage point, so far is positive, by seeing how many people have returned to ESO already from a hiatus before it even actually changed to BTP, just due to the planned change. Hopefully it will work out well for ZOS and the community in time.
Thanks for your comment, Karoneth. It’s encouraging to hear that your guild has many more members returning as opposed to the few that quit. I’m really hoping that B2P will bring in droves of good players, and from what you’re reporting this may very well be the case. Excellent news.
HereIAmHereIBe
#882
9 years ago
I would like to say, at one point I addored this game. I had probably the greatest experience playing this when it first released especially when compared to other MMOs, however that subscription ultimately drove me away. Not because it was too much money but because it was money I did not feel properly compensated for, the amount of content the game had at the start did not differ (like at all) three months later so I unsubscribed. Promises were all I heard with the only real changes I saw being bug-fixes and bot-bans. Having heard the news of this going B2P I immediately became enthused to play this game again. I dont even care if I ever see a Justice system, at least now I know for a fact I will enjoy the base material again on my PS4 with all of friends (more have PS4s than PCs). And that is what makes an MMO great, y’know the Massive Multiplayer part. Plus if I actually see an improvement in some areas come June, I will not hesitate to go Premium and spend several hundred extra dollars on vanity BS.
Ali3n-X--
#883
9 years ago
I’m probably in the minority here, but I’m a console game (peasant, if you wish) and I, like most console gamers, am not interested at all in P2P games. So I was not even slightly interested in ESO. Now I’m definitely going to get it at launch and so are many people I have been talking to.
Lou
#884
9 years ago
I’m one of those who cancelled his sub and am leaving ESO behind. ESO was the first game to get me to cancel my WoW sub and 100% stop playing in Azeroth. I continued to play and support ESO even though late game content is lacking, PvP is terribly unbalanced, the grind is often mind numbing, and bugs seem to last a long time before even being acknowledged by ZOS. However, I had faith it would one day flesh out into a game I’d be proud to tell people I played. Now I just feel like an idiot who paid to play a beta for the past year, and for the most part, the feedback we gave in this paid beta wasn’t even taken to heart by the developers. It’s funny because my switch to ESO cost me the 10 year sub statue that Blizzard sent out to people who had a solid sub history, but that’s my fault for supporting ESO from the start.
My wife and I have played MMORPGs since starting in Neverwinter Nights on AOL, and have played enough B2P/F2P games which almost always end up pay to win, so we’re not financially supporting or wasting any more time on.
So bottom line from this household, three sub loss for ZOS, three sub gain for Blizzard.
mattr
#917
9 years ago
hey,
for the record, they actually admitted, and i’m searching for the blog post, that this was the plan all along. that while they’d start out strong with a sub based model, they’d move away from it because it is an outdated business model. while i get it, and get the animosity around it, the truth is it is an outdated business model. while it works for some, those are older game.
Hi mattr, thanks for commenting, and an excellent find with the article. A lot of people I play with have begrudgingly accepted B2P. In many ways this new business model makes sense. The sky hasn’t fallen, and I have some new friends that can now play because there’s no sub fee.
That said, I think there’s still some hard feelings out there. Personally, I don’t feel that I’ve been paying a sub to Beta test the game for months, or anything like that. I do feel kinda foolish though for defending the subscription model since the beginning (based on Firor’s statements) only to have some gamers now say “I told you so.” I should have read the article you posted first 😉
Fool or not, I’m still having a great time playing ESO.
Almakor
#12134
2 years ago
I’ve been playing ESO since beta and have in large part enjoyed it despite many issues such as a few bugs and lag in pvp. However, lately Zenimax seems to be cutting a lot of corners as they extend the ESO universe. In an attempt to address the infamous PVP lag they’ve limited the max party number from 24 to 12. However, despite this not having any impact on the lag, Zenimax has made no effort to reverse it. This is especially frustrating because the best part about the 24 man party is that it created a large pool for players to share daily quests in, as well making quests such as PVP bounty quests easier to complete. By halving the party size, Zenimax has made all this %50 more difficult. They’ve also been abysmal at ironing out bugs since the completion of the Elswyr chapter. The initial release of Western Skyrim was flooded with bugs that took them months to fix. This continued into the Markarth chapter in the form of numerous cosmetic bugs. Now ESO is currently hosting an event for the Gates of Oblivion chapter, and half the daily quests are plagued with bugs that make them uncompletable. In my opinion, when developers don’t host an event BEFORE making sure it’s bug free you know they care more about saving money then making a game people will enjoy. Elder Scrolls is one of the most popular franchises in gaming history, so Zenimax is likely counting on the loyalty of the many Elder Scrolls fans to keep them playing ESO. This allows them to take as much time as they want to address the bugs and issues THEY believe need to be fixed.
While the move to a new subscription model was disappointing for me, a guild master, at first, after seeing only a couple of our members leave due to it, I have changed my opinions. We have many more members than those who left, who have returned or plan to return to the game due to the change, and are receiving a large batch of new applications to the guild since the announcement. So my take on its impact to the game’s population, from my limited vantage point, so far is positive, by seeing how many people have returned to ESO already from a hiatus before it even actually changed to BTP, just due to the planned change. Hopefully it will work out well for ZOS and the community in time.
Thanks for your comment, Karoneth. It’s encouraging to hear that your guild has many more members returning as opposed to the few that quit. I’m really hoping that B2P will bring in droves of good players, and from what you’re reporting this may very well be the case. Excellent news.
I would like to say, at one point I addored this game. I had probably the greatest experience playing this when it first released especially when compared to other MMOs, however that subscription ultimately drove me away. Not because it was too much money but because it was money I did not feel properly compensated for, the amount of content the game had at the start did not differ (like at all) three months later so I unsubscribed. Promises were all I heard with the only real changes I saw being bug-fixes and bot-bans. Having heard the news of this going B2P I immediately became enthused to play this game again. I dont even care if I ever see a Justice system, at least now I know for a fact I will enjoy the base material again on my PS4 with all of friends (more have PS4s than PCs). And that is what makes an MMO great, y’know the Massive Multiplayer part. Plus if I actually see an improvement in some areas come June, I will not hesitate to go Premium and spend several hundred extra dollars on vanity BS.
I’m probably in the minority here, but I’m a console game (peasant, if you wish) and I, like most console gamers, am not interested at all in P2P games. So I was not even slightly interested in ESO. Now I’m definitely going to get it at launch and so are many people I have been talking to.
I’m one of those who cancelled his sub and am leaving ESO behind. ESO was the first game to get me to cancel my WoW sub and 100% stop playing in Azeroth. I continued to play and support ESO even though late game content is lacking, PvP is terribly unbalanced, the grind is often mind numbing, and bugs seem to last a long time before even being acknowledged by ZOS. However, I had faith it would one day flesh out into a game I’d be proud to tell people I played. Now I just feel like an idiot who paid to play a beta for the past year, and for the most part, the feedback we gave in this paid beta wasn’t even taken to heart by the developers. It’s funny because my switch to ESO cost me the 10 year sub statue that Blizzard sent out to people who had a solid sub history, but that’s my fault for supporting ESO from the start.
My wife and I have played MMORPGs since starting in Neverwinter Nights on AOL, and have played enough B2P/F2P games which almost always end up pay to win, so we’re not financially supporting or wasting any more time on.
So bottom line from this household, three sub loss for ZOS, three sub gain for Blizzard.
hey,
for the record, they actually admitted, and i’m searching for the blog post, that this was the plan all along. that while they’d start out strong with a sub based model, they’d move away from it because it is an outdated business model. while i get it, and get the animosity around it, the truth is it is an outdated business model. while it works for some, those are older game.
http://www.gamespot.com/articles/elder-scrolls-online-will-eventually-be-free-to-play-analyst/1100-6375882/
found it. and that is quoting another article, that was even older. and there was even an older article that i couldn’t find, circa 08 ish.
Hi mattr, thanks for commenting, and an excellent find with the article. A lot of people I play with have begrudgingly accepted B2P. In many ways this new business model makes sense. The sky hasn’t fallen, and I have some new friends that can now play because there’s no sub fee.
That said, I think there’s still some hard feelings out there. Personally, I don’t feel that I’ve been paying a sub to Beta test the game for months, or anything like that. I do feel kinda foolish though for defending the subscription model since the beginning (based on Firor’s statements) only to have some gamers now say “I told you so.” I should have read the article you posted first 😉
Fool or not, I’m still having a great time playing ESO.
I’ve been playing ESO since beta and have in large part enjoyed it despite many issues such as a few bugs and lag in pvp. However, lately Zenimax seems to be cutting a lot of corners as they extend the ESO universe. In an attempt to address the infamous PVP lag they’ve limited the max party number from 24 to 12. However, despite this not having any impact on the lag, Zenimax has made no effort to reverse it. This is especially frustrating because the best part about the 24 man party is that it created a large pool for players to share daily quests in, as well making quests such as PVP bounty quests easier to complete. By halving the party size, Zenimax has made all this %50 more difficult. They’ve also been abysmal at ironing out bugs since the completion of the Elswyr chapter. The initial release of Western Skyrim was flooded with bugs that took them months to fix. This continued into the Markarth chapter in the form of numerous cosmetic bugs. Now ESO is currently hosting an event for the Gates of Oblivion chapter, and half the daily quests are plagued with bugs that make them uncompletable. In my opinion, when developers don’t host an event BEFORE making sure it’s bug free you know they care more about saving money then making a game people will enjoy. Elder Scrolls is one of the most popular franchises in gaming history, so Zenimax is likely counting on the loyalty of the many Elder Scrolls fans to keep them playing ESO. This allows them to take as much time as they want to address the bugs and issues THEY believe need to be fixed.